Where The Eye Enters
You usually get one strong first look near the upper left. Put the main promise there and remove competing noise.
Two Fast Scans
Landing pages
Z scan: headline -> proof -> CTA
Content-heavy pages
F scan: heading rail -> first lines -> section jumps
Z patterns work when content is sparse and directional. F patterns win when people skim blocks of information.
Why Pages Feel Lost
Equal-size blocks and scattered CTAs split attention into too many first stops.
If everything shouts, nothing leads. You fix confusion by creating one obvious first stop and one clear second stop.
Pick your app's current homepage and mark the first three gaze stops in order.
The order your eye follows while deciding what matters first, second, and third.
The first visual anchor that earns attention and starts the rest of the layout story.