Affordance
Affordance is the set of cues that tell people what is interactive and what will happen next.
Also heard as: interaction cue, action cue
Definition
Affordance is the visual and behavioral hint that helps users recognize an element as clickable, editable, draggable, expandable, or otherwise interactive.
Why it matters
If people cannot tell what can be used, they hesitate. If everything looks interactive, they stop trusting the signals.
Visual comparator
Prompt language
- Increase affordance on the primary action so it reads like a button, not body text with a border.
- Give the collapsed section a stronger disclosure cue and clearer hit area.
Anti-patterns
- Styling destructive or primary actions like plain text links with no clear affordance.
- Using card hover states and inline links so similarly that the user cannot predict what is clickable.
When to research more
Research more when interactions rely on unfamiliar gestures, novel patterns, or assistive-technology compatibility that users cannot infer from visuals alone.